In this article, we’ll share some general tips that can help you improve your search ranking.
Table of contents:
To start, make sure you have the following:
General tips to improve your search ranking
- Make sure to enter SEO information for all of the pages on your site.
Get a Google Search Central account, and once you do you can verify your site, view your ranking, and ensure Google indexes your site on a regular basis.
Make your page names work for you. Search engines consider words in your address more relevant, and therefore more important when displaying search results.
Use keyword phrases in your links. Creating links from keyword phrases or descriptive text will pack more punch than linking from phrases like “go here” and “read more”.
Location-Relevance. If your site is only relevant to people in a specific area, use content to highlight your location.
The more sites that link to your site (as a general rule), the more Google your site to be worthwhile. This is digital word-of-mouth, both for potential visitors and for search engines.